And if youve got a template without strategic elements, its time to weave them in. The problem with this method of thinking and talking about content strategy is that it doesnt say much about what the work really looks like. Many of the web design and code books are collected from respected publishers like smashing magazine and a book apart. This template gives you a predefined structure of your marketing project. How to plan an effective content strategy to quadruple. Whether you are a content writer, editor, story writer or hold any responsibility related to content management then, this template is going to benefit you in showing the best of your creative thoughts and impress your customers, clients, boss or listeners.
Content strategy can be very difficult to build up, especially if you do not know where to go from where you have been. The elements of content strategy is available to read for free. This content strategy creation template provides an allinone approach to identify and organize your key goals, themes, workflows, and guidelines for every piece of content blog posts, webinars, ebooks, etc. The content strategy toolkit is a great resource for helping you to align stakeholders and take control of your content. Road to success and strategic decision titled templates have a call to action. Best of all, meghan casey doesnt just explain the toolsshe helps you figure out which ones you need.
A content strategy is a critical step at the beginning of any new project that involves content. This relates closely to a ux strategy and if youve never thought about your sites content this book will help a lot. The roadmap will help you prioritize your efforts and assign resources in a way that keeps you and your team focused and successful. If youre a seasoned professional or just getting started, meghans experience guides you through complex, challenging projects.
Use this template to help create a content strategy for. Content strategy is a young field, but it has evolved from professions that are anything but new. We are delighted to present an excerpt from erins new book, and the third title from a book apart, the elements of content strategy. How to write a content marketing strategy w template. This presentation is a great tool for b2b or b2c companies looking to impact thru content. You can utilize the content strategy template provided by moz. Fillin template for a core content strategy statement. She has been working with content and communications since 1996. Content strategy template is a significant tool for you to plan your content in the most efficacious manner.
To handle the demands of content creation, marketers have. Erin kissane author of the elements of content strategy. A content template is a simple document that serves two purposes. This should also be used in other parts of life apart from just becoming a better writer. Both are the perfect size in terms of subject depth and coverage for topics ranging from technical to theory.
There is a better way, though, than struggling your way through. Meghan casey asks me to write this blurb for her book and i was like, what book, where. Your blog content strategy lies at the sweetspot of what your audience wants to learn and what you yourself are interested in. Fortunately, theyre all included in this post, which will even show you how to use them. The content strategy toolkit is a massive guide with 288 pages full of practical. Share the ultimate ebook template free download on linkedin share the ultimate ebook template free download via email the ebook is one of the most popular ways to get information and, for content marketers, one of the best ways to connect with an audience. The content strategy toolkit by meghan casey is the ultimate collection of everything. Before you begin writing and exploring different content types and formats, its important to understand who youre writing content for. Table of contents getting started 4 develop an effective content strategy 14 driving engagement 17 amplify your brand 20 measuring your brand 25 ongoing learning 28. If your teammates or clients arent familiar with content strategy, youll need to say more about your work than how it fits into the project timeline.
Sitemap or website hierarchy identification of needed pages templates. Preparing for a future where content is no longer stuck in websites, but orbits around users. Packed with activities, diagrams, and sample documents, the content strategy toolkit is a supremely practical guide youll turn to again and again. If you want to learn more, we recommend picking up a copy of content strategy for the web.
Before you dive right in to writing all the things, its important to take some time to get your content strategy in order so all your best efforts can reap the maximum rewards. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of im a content strategist, editor, and writer. Not only can it help identify and characterize the unique value your company will provide through its content, its also a critical. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. Use your content marketing strategy worksheet and template to create, monitor, tweak, and optimize your content marketing plan throughout the year in.
Keep your content onstrategy with this single statement. Content marketing strategy worksheet and template to. Here are a few elements you may want to include in your templates. The key to a great content marketing strategy is being able to tweak, break, and chuck parts of it as you learn more about what works and what doesnt. One tool ive found extremely helpful whenever more than a handful of people will touch the content on a new site is the content template. How to structure an effective multichannel marketing plan. This book is not an argument for the importance of content strategy. Your content strategy roadmap will ensure that every piece of content blog, video, tweet, post has a purpose and fits with your story. Armed with this book, you can confidently tackle difficult activities like telling your boss or client whats wrong with their content, getting the budget to do content. If you are creating templates from scratch, make sure to include strategic elements from the start. My new book, the elements of content strategy, was published in march of 2011 by a book apart. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. Its time to take up the torchtime to make content matter. The timeframe is typically annual but potentially longerterm, such as.
This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you. In this recently archaic format, words are first printed onto paper, which is then cut up into. Content model if you are designing for a content management system use the content model as a guide in case you have any designing doubts. The 4 basics that are required from content strategy before the ux process are. So youre on board with content marketing and are excited to get started. And what does the content renaissance mean for you. Explore content strategy s roots, and quickly learn not only how its done, but how you can do it well. Youll need a handful of tools to plan, execute, and measure yours effectively. I cant wait to hear your thoughts on the books that make you a great digital content creator. Every content marketing plan must be well structured and with the correct amount of information towards conversions.
Free strategy roadmap templates pdf word doc excel. How to write a content marketing strategy stepbystep. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. The book start with why by simon sinek is a great book about how great leaders inspire everyone to take action. Use this template to create a social media strategy to. Methods, guidelines, and templates for getting content right. It happens before the content is created and continues on when the content is live. Well keep trying to fit words, audio, graphics, and video into page templates that werent truly.
Steer the company through both good and bad times with the market mix diagram for microsoft powerpoint 2010 and openoffice. The elements of content strategy by erin kissane goodreads. To understand the full scope of what content strategy can doand to understand why it isnt just editing or another word for marketing, lets take a look at the professions that have laid the groundwork for our practice. Keep your content on strategy with this single statement templates est read time.
Content strategy plans for the creation, publication, and governance of useful, usable content. All right, now that weve covered the caveats, lets look at how to write this content marketing strategy. As outlined in our quick win create a multichannel marketing plan, the purpose of a multichannel marketing plan is to define a strategy and plan the resources needed to achieve business sales targets. Why content strategy and ux must work together ux planet. O we called this ebook a practical guide for a very simple reason. The ultimate ebook template free download curata blog. Our template for content marketing provides an excellent roadmap for content agencies or teams. The elements of content strategy brief books for people. A book apart the elements of content strategy designing the. Content marketing plan template consists of typical readymade tasks. A content marketing mission or core content strategy statement is a summary of your companys reason for creating content, and the priorities and perspectives it will uphold in pursuit of that mission. This is a sample chapter from erin kissanes book the elements of content strategy.
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